Say What?!: Swedish Brewery’s ‘Shower Beer’ Designed for Shower Drinking – and Conditioning

Swedish-brewerys-Shower-Beer-designed-for-shower-drinking-and-conditioningSWEDEN – A Swedish brewery released a new beverage designed to “optimize” the experience of drinking in the shower — a “Shower Beer” that doubles as conditioner.

The PangPang brewery in Sweden teamed with creative agency Snask to create Shower Beer, “a sweet but strong pale ale in a [6 ounce] small bottle meant to gulp in three sips while standing in the shower getting ready for the night.”

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(Photo courtesy of PangPang)

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