DuBois Man Finalist in Lay’s Chip ‘Do Us a Flavor’ Contest; $1 Million Grand Prize

reubenDUBOIS, Pa. (EYT) – A DuBois man is one of four finalists in a $1 million grand prize competition to help develop a new potato chip flavor.

Jeff Solensky, of DuBois, an employee at Station 101 Pub and Kitchen, in DuBois, entered a New York Reuben flavor into the contest. His entry will be arriving in stores nationwide later this month, and the public can vote from July 27 through October 18 for their favorite flavor.

To submit a flavor idea for the “Do Us A Flavor” contest, fans were asked to provide their name, flavor name, up to three ingredients, the chip style, the city and state that inspired their submission, and a brief description or inspiration story for their flavor.

solensky“Jeff Solensky helps manage a local restaurant in DuBois, Pa., where he pursues his true passion in life — food,” said a press release about the selection. “Growing up in Long Island, N.Y., Jeff has fond memories of traveling into Manhattan to enjoy Broadway shows with his mother. A big part of that tradition was stopping by popular New York delis beforehand to enjoy signature, mouth-watering Reubens. Inspired by the delicious Reuben sandwiches of his childhood, Jeff came up with the idea to infuse those same flavors into a potato chip.”

The other flavor finalists selected by Lays include West Coast Truffle Fries, Southern Biscuits and Gravy, and Kettle Cooked Greektown Gyro. Consumers can vote once a day for their favorite finalist at www.DoUsAFlavor.com or on Twitter and Instagram.  The winning flavor will e revealed this October and will remain on store shelves following the completion of the contest.

PepsiCo has held “Do Us A Flavor” contests in numerous countries with consumers suggesting millions of ideas for chips flavors around the world. In July 2012, the Lay’s brand launched its first “Do Us A Flavor” contest in the U.S., which resulted in Lay’s Cheesy Garlic Bread submitted by Karen Weber-Mendham, a children’s librarian from Land O’Lakes, Wis., being selected as the first million-dollar winner. The contest returned to the U.S. for a second time in January 2014 with Lay’s Kettle Cooked Wasabi Ginger, submitted by Meneko Spigner McBeth of Deptford, N.J., crowned the winner.

As part of this year’s contest, a judging panel made up of chefs, foodies, and flavor experts narrowed down the contest submissions to four finalist flavors. The three runner-up finalists will each win $50,000 in prize money, with the grand prize winner taking home $1 million or one percent of their flavor’s net sales through July 15, 2016 (whichever is higher). More details and official contest rules are available at www.DoUsAF


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