Say What?!: Hasbro Officially Trademarks Play-Doh Smell

PAWTUCKET, RI – The U.S. Patent and Trademark Office has officially recognized the distinctive scent of Play-Doh as a registered trademark of the Hasbro brand.

Jonathan Berkowitz, senior vice president of global marketing for the Play-Doh brand, said, “By officially trademarking the iconic scent, we are able to protect an invaluable point of connection between the brand and fans for years to come.”

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