Say What?!: McDonald’s Gets Into Japan’s Black Burger Game

TOKYO, Japan – McDonald’s is getting in on Japan’s current black-burger trend with a sandwich featuring a bun darkened by squid ink.

The Squid Ink burger, which hit the Japanese market just over a week after Burger King introduced a pair of pitch black burgers to its Halloween menu, costs $3.40 and features two patties covered with fried onions and cheese between buns darkened with squid ink.

Unlike the Burger King creations, which were darkened with bamboo charcoal and feature pitch black cheese, the McDonald’s sandwich maintains its traditional yellow cheese color.

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